A growing catalog across genres—from practical guides to stories and children’s books—crafted with intention.
Guides, frameworks, and reflections—built to help you think clearly, build steadily, and move with intent.
The difference between building software and running a company.
Book I of the Royc Collective Founder Series
An orientation guide for founders who want clarity before tactics. Explore how strategy, execution,
incentives, and operational pressure shape real-world decisions as your product becomes a business.
Strategy is not planning. It is disciplined choice under constraint.
Book II of the Royc Collective Founder Series
Founder Strategy: From Diagnosis to Coherent Action examines what strategy actually means once a product becomes a company.
Most founders confuse ambition with direction and planning with strategy. This book separates analysis from action. It explores how diagnosis precedes choice, why trade-offs are the core of strategy, and how coherence emerges only when decisions reinforce each other across product, operations, pricing, and incentives.
Rather than offering frameworks to memorize, this book develops the thinking discipline required to define a clear problem, select a positioning, and align execution around a set of deliberate constraints. Through practical SaaS and platform examples, it demonstrates how strategy fails—not from lack of ideas, but from lack of internal consistency.
This is a book about choosing what not to do, and about building momentum from decisions that fit together.
Titles in development. This page will expand as the Royc Collective catalog grows.
Oct 2026
Book I of the SAMARYN Trilogy
In the fertile highlands of Samaryn, power rises quietly.
Aren is not born into legend. He grows into it — surrounded by loyalty, guided by seasoned counsel, admired by soldiers and citizens alike. In a land strengthened by mineral wealth and disciplined governance, his ascent feels inevitable. Natural. Earned.
But dominion is never built on strength alone.
As Samaryn expands its influence and consolidates its authority, unseen fractures begin to form beneath its prosperity. Political alliances shift. Ambition sharpens. Decisions once taken in confidence begin to carry weight beyond their moment.
Ascension is the story of a rise — of a man, of an empire, of belief itself. It is the beginning of a dominion that appears unshakable… and the first step toward forces that will test its foundations.
In Samaryn, power is claimed.
But nothing claimed remains untouched.
May 2026
This book is written for:
Shopify founders who want predictable, defensible SEO—not hacks.
Operators who care about revenue alignment, not traffic vanity.
Teams who want systems that scale from 10 products to 1,000 without collapsing.
Anyone trying to understand how AI-driven search affects commerce without chasing trends.
